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When you donate to Salvation Army, your donation stays local. But why does that matter?
We used typography to show that Salvation Army doesn't just offer first aid to victims of natural disaster; they stick around long after to rebuild communities.
How could we encourage more donations during a time when everyone is feeling economic pressure? By finding the place where people keep their digital change.
How could we turn National Doughnut Day into a chance to show off Salvation Army's bad ass backstory?
My Role: Art Director, Animator
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